The multifaceted, elusive and super famous NEKO (although no one really knows who’s the person behind the art) was the main artist during an exhibition hosted by iam Gallery Madrid where media coverage and public attendance came hand in hand to make this an unprecedented success.
Due to his intervention in the last edition of ARCO, the artist’s reputation was on the rise, and in this opportunity he made sure to live up to it with a series of performances inside and outside the gallery. The word of mouth in the streets worked splendidly well and the media came to cover an event that went beyond our best expectations. The cellar La Virgen took part of the activities with a stand to promote their traditionally brewed beer with public tastings.
Date & Location
July 2013
Madrid
